Aden Rolfe » Skills » Copywriting

Toot Sweet / Technical Writer / 2011–present

Posted on Aug 6, 2012
Toot Sweet / Technical Writer / 2011–present

As a technical writer for Toot Sweet, Aden is part of a dynamic team that specialises in bids, tenders, proposals and technical documentation for sustainability and major infrastructure projects. We make complex information readable, concise and persuasive, and provide writing and editing resources to produce executive summaries, cover letters, CVs and other sales documents. Toot […]

Digital Radio Project / Community Broadcasting Association of Australia / Writer / 2012

Posted on Jul 27, 2012
Digital Radio Project / Community Broadcasting Association of Australia / Writer / 2012

Aden’s been working as a copywriter for the Digital Radio Project, producing content for electronic program guides, creating style guides and providing editorial input. The Digital Radio Project has been set up to rollout digital radio services in the community broadcast sector, establishing transmission and content delivery infrastructure for broadcasters.

X Festival: DIY Gigs / MusicNSW / Writer / 2009–2012

Posted on Jul 15, 2012
X Festival: DIY Gigs / MusicNSW / Writer / 2009–2012

Aden was commissioned by peak music body MusicNSW to write X Festival: DIY Gigs, a 200-page event management guide. X Festival was conceived as a hands-on educational tool to be used by Indent, the NSW government’s youth entertainment initiative, and TAFE NSW, and is aimed at 12-25 year-olds. X Festival: DIY Gigs is a complete […]

Creativity Moves / Carriageworks / Writer / 2011

Posted on Mar 16, 2012
Creativity Moves / Carriageworks / Writer / 2011

Aden wrote a profile for the renowned puppeteering company Erth for issue 3 of Creativity Moves, Expression + Self. A company in residence at Carriageworks, Erth is a unique outfit that combines puppetry with live performance in acclaimed productions that feature inflatable sets, stilt-walking performers and an array of flying creatures, such as “I, Bunyip” and “Dinosaur […]

National Institute of Circus Arts / Writer / 2011

Posted on Mar 14, 2012
National Institute of Circus Arts / Writer / 2011

Aden wrote the 2010 Annual Report for this internationally recognised Australian Centre of Excellence. NICA is Australia’s only circus institute to offer the Bachelor in Circus Arts, and its graduates go on to dazzle in the performing arts scene both locally and abroad.

Creativity Moves / Carriageworks / Writer / 2011

Posted on Mar 4, 2012
Creativity Moves / Carriageworks / Writer / 2011

Aden wrote a profile for the acclaimed interdisciplinary arts organisation Performance Space for issue 2 of Creativity Moves, Consciousness + Community. A company in residence at Carriageworks, Performance Space has been operating for 27-odd years at the edges of theatre, dance and the visual arts. Creativity Moves was Carriageworks’ quarterly community newsprint.

Building Bridges / Writer / 2011

Posted on Feb 26, 2012
Building Bridges / Writer / 2011

Aden wrote the web content for Building Bridges, a unique indigenous access and social enterprise business based in Melbourne. He also produced successful funding documentation for the venture’s philanthropy workshops.

Enterprise Learning Projects / Communications consultant / 2011

Posted on Feb 18, 2012
Enterprise Learning Projects / Communications consultant / 2011

Aden provided direction and advice on Enterprise Learning Projects’ online marketing materials and hardcopy collateral. He produced a communications report to inform and help develop the organisation’s revised promotional strategy.

The Waiting Place / Footscray Community Arts Centre / Writer / 2011

Posted on Feb 14, 2012
The Waiting Place / Footscray Community Arts Centre / Writer / 2011

Aden wrote the promotional copy for “The Waiting Place”, an intimate performance created by The Chaotic Order. Investigating the distinctions between artist and audience, between the world outside and the world within, this piece prompts us to rethink notions of otherness, and reconsider diversity as a point of empathy. Provocative and cheeky, “The Waiting Place” […]

[Re]Viewing Big Brother and [Per]forming the Real / Jenna Corcoran / Writer / 2010

Posted on Feb 4, 2012
[Re]Viewing Big Brother and [Per]forming the Real / Jenna Corcoran / Writer / 2010

Aden wrote the catalogue essay for conceptual artist Jenna Corcoran’s exhibition, “[Re]Viewing Big Brother and [Per]forming the Real”. An integral component of Corcoran’s PhD, the exhibition considered suburban surveillance, the effects of technology on the home, media narcissism and the relationship between safety and isolation.